signs that make me laugh: “coffee lime”

I ventured off Danforth a bit to find this sign, at Pape and Floyd, just North of Mortimer.

What on earth does “Coffee Lime” mean?

Please, if you eat lime with your coffee, let me know, because I’d really like to understand this one.  As far as I know, those are two things that don’t go together at all.

I actually noticed this place a few years ago, and I thought it was hilarious because they seemed to be copying the font and colour scheme of Coffee Time (which is everywhere in Toronto).  Coffee Time has re-branded recently, so you might not think that Coffee Lime looks anything like Coffee Time.  But their old signs look something like this:

So you can see how I was wondering if Coffee Lime was simply an attempt to fool people into entering the place. Maybe they were hoping that customers would glance quickly at the sign and go in, thinking they were at a Coffee Time.  Does that sound like a ridiculous explanation?   Well it makes more sense to me than someone simply choosing to name their business Coffee Lime.

The big problem with my theory is that Coffee Lime is attempting a bit of re-branding of their own, with this new sign out front.  They still have a tribute-to-Coffee-Time sign on the side of the building.

My confusion about this place is not helped by the fact that there is now a hot dog on the sign.  I also think it is funny that they separated “iced” and “cappuccino” with a bullet.